Storytelling with a purpose

As nonprofit Keystone Community Services looked to highlight its community impact and garner fundraising support, approachable communications were crucial. Through items like a campaign case statement and community report, I helped craft strategic messaging that lifted up the stories and lived experiences of participants and connected impact to hope.

My role
Content strategy, fundraising storytelling

Who
Keystone Community
Services

Messaging that makes the case

I executed content strategy to help the organization make the case for support of its capital campaign, highlight food insecurity in St. Paul, and illustrate need and impact to donors and community stakeholders. The case statement took home a 2023 Minnesota PRSA Classics Award in the Public Services category.

  • Within 90 days of the case statement mail drop, Keystone had secured 93% of their overall fundraising goal.

Mission-driven marketing

Leveraging client-provided facts, figures, and grant applications, I created compelling community report content that captured the heart of the organization’s mission and impact in print and online.

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City of Lanesboro

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Cannon Roots Local Food Collective