Campaign content and creative strategy
As integrated wealth management firm Carlson Capital Management looked to increase its brand awareness, reaching three key audiences was crucial. After personas were developed, it was time to execute creative concepts—each aimed at highlighting the firm’s integrated offerings, reliability, and partnership. The chosen concept brought multi-faceted awareness to target markets through an optimized marketing plan that captured key audiences where they spent the most time.
My role
Persona development, collaborating on creative concepting, messaging and copywriting
Who
Carlson Capital Management
Personas identified the key needs, pain points, and affiliated brands for each audience segment, outlining what we must do and what we must never do in order to satisfy their needs and help them convert.
